1-IBC_web-header.jpg

Brand and website design for service-based businesses

The business evolved. The brand didn’t.

When your brand isn’t supporting the business anymore, I build one that does.

A full-service design studio helping service-based founders build brands that support sustainable growth

Because continuing to “make it work” is no longer viable for this next season of business.

FEATURED WORK

You know the pause

You’ve been doing this a while. The referrals keep coming, the projects keep getting bigger, and the work is the best it’s ever been.

But there’s still that half-second pause before you send someone your website. You rush past your business name when you introduce yourself. You over-explain to make up for what the brand isn’t saying. 

You want how people see you to match what you’ve built.

That's where I come in

Hi, I’m Sheena

Creative Director. Founder. 20+ years in design and marketing. 

I've helped hundreds of founders who've been right where you are.

Clients say I pull the ideas out of their heads, the ones they couldn't quite put into words, and hand them back as a brand that finally feels right. I don't design pieces. I build how it all works together.

Let’s create a brand that looks as established as you actually are

So you can send the link without a disclaimer. And the bigger things you've been putting off, like the launch, the stage, the rate increase or the first hire, start to feel like the next step instead of a leap.

Black and white close-up of a woman's eye with makeup, overlaid with the text 'ELEVAE Permanent Makeup' and the establishment date 2024.

How we can work together

Custom Branding

Built from scratch to match the caliber of your work

The Brand Edit

Look the part by next week.
Semi-custom branding, tailored from curated directions

Websites

Built from scratch to match the caliber of your work

client love

“I feel like I want to scream the name of my business rather than skip over it because it finally all fits together. I am so proud of what was created and my vision feels alive!”

Heather, founder/uplifted

The business you built got you here

The brand we create unlocks what's next

If your brand no longer feels like it fits the business you've built, this is where we create the one that does.