White Label Visuals is a photography and videography service shaking up the way you show up. Rooted in the “white label” concept, this needed to feel like a natural extension of the clients’ worlds while still having its own playful, creative identity. It’s not niche-specific, not trend-driven, and definitely not surface-level, so the system had to be strategic, flexible, and bold enough to hold its own.

For this brand we wanted to lean into editorial structure, but play outside of the typical clean, neutral aesthetic. Going for something bolder that could showcase Chelsie’s personality and playful approach, while still remaining neutral enough to highlight the stunning, high-end client work.

The results

We layered bold editorial structure with unexpected color moments pulled from her real-life presence: black wardrobe and signature bright lip. It’s behind-the-scenes support with main-character energy.

It’s not just a new look. It’s a brand that captures the energy, style, and strategy she’s been delivering all along