Great branding goes beyond good design
Section Styles sticky
I work with business owners who are entering a new chapter, where their brand needs to reflect the level they’re operating at now, not where they started.
My role is to take what’s already true about your business and translate it into a clear, intentional brand system you can lead with. This work was never just about looking good. It’s about making thoughtful decisions that bring your visuals, positioning, and execution into alignment—so your brand supports how you’re leading and where you’re headed next.
Meet Sheena
Founder. Creative Director. Minimalist design. Maximalist in discernment.
I’ve spent over two decades working in branding and design (across print, digital, in-house teams, and agency environments) helping businesses translate who they are into how they show up.
My career began long before Creatively Defined. I’ve worked inside established organizations, fast-moving teams, and growing businesses where brand decisions weren’t theoretical, they directly impacted credibility, revenue, and growth. That experience shaped how I approach this work today.
I don’t see branding as decoration. I see it as positioning.
The brands I create are designed to support real business goals: clearer messaging, stronger perception, easier decision-making, and long-term growth. Especially for founders who have outgrown DIY solutions and need a brand that reflects the level they’re operating at now.
Since founding Creatively Defined, I’ve worked closely with service-based founders and small teams who are entering a new chapter. Raising prices, stepping into leadership, scaling their visibility, or refining their focus. My role is to help them make confident, informed decisions about how their brand shows up, so it supports where their business is headed next.
This depth of experience allows me to lead with clarity. I’m not guessing. I’m not experimenting at your expense. I’m drawing from years of pattern recognition, strategic judgment, and an understanding of how brands actually function in the real world.
That’s what creates ease in the process — and confidence in the outcome.
“You won't regret investing in your business and Sheena will take such great care of you each step of the way.”
As someone who works in the online space for other business owners, I understand the importance and power of branding when it comes to marketing yourself and your business. The investment in branding was an easy decision. I can't emphasize enough how easy the process was. Sheena is thoughtful in how she puts together her process to make it easier for you as the client. I had a loose idea of what I wanted, but had a hard time putting it into words. She was able to pull my ideas out of me and bring them to life. I thoroughly enjoy creating assets for my business now! She not only brought my vision to life, but she created such an easy roadmap to follow.
Jesika, founder/lane & co.
ALIGN YOUR BRAND FOR WHAT’S NEXT
Step into your next chapter with a brand that finally fits
If your business has evolved and your brand no longer reflects the level you’re operating at, this is where alignment begins.