The Brand Edit
Curated designs. Edited for your brand.
better branding starts here
Where elevated branding meets business traction
When your brand no longer matches the level you’re operating at, things feel off. Not because the DIY was wrong, but because you’ve evolved. We’re solving for that.
It’s time for your business to show up like the brand you’re becoming
✓
✓
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Elevated, Cohesive Design
branding that amplifies your next chapter
Perfect for founders who’ve outgrown DIY but aren’t ready for a full custom brand. You don’t need a custom brand overhaul yet… but you do need to look polished, professional, and consistent. This gives you the visual clarity to show up confidently and attract your dream clients, without the full deep-dive (and investment) of a custom brand experience.
Instant Credibility and Confidence
Show up like the expert you are
You know who you are and what you’re building — your visuals just need to catch up. This gives you a cohesive identity that aligns your current traction with where you’re headed next.
Professional 1:1 Brand Design
strategic, cohesive, and curated to you
Each Edit is intentionally designed so you start from a strong, elevated foundation. No templates. Just a designer-curated brand experience. You choose the direction, I refine it to fit your business, and you walk away with a brand that feels unmistakably yours and assets you can start using immediately.
How it Works
I’m taking the same strategic framework I use for my full custom branding projects and distilling it into three elevated brand foundations. Each one already has an intentional aesthetic, personality, and strategy built in, so instead of starting from scratch, you get to choose a direction that already matches the energy you want your brand to embody visually. Oh, and we get it all completed in just ONE week. Talk about traction.
01/ Choose Your Style
Every brand begins with one of three curated directions. Each inspired by a distinct creative foundation and designed to reflect your brand’s personality and visual goals.
02/ Customize & refine
You get real creative input in the final look. I’ll share curated options that all align with the direction you choose, and you get to pick the final version. Nothing templated. Nothing DIY. Just the right balance of structure and personalization.
03/ launch
In one week, you’ll have a refined, ready-to-use brand that elevates your presence and amplifies your perception instantly, helping you build momentum and show up confidently as the expert you are.
creative direction 01
The Minimalist
Refined. Timeless. Effortlessly elevated.
For the founder who believes less truly is more. The Minimalist direction leans into simplicity done well. Crisp lines, intentional spacing, and a refined aesthetic that feels effortless (because it is). This style creates a calm, elevated presence that instantly communicates clarity and professionalism. With versatile layouts and timeless type choices, your brand maintains consistency across platforms while feeling modern, polished, and unmistakably aligned with where your business is heading.
the design foundation:
Clean layouts with intentional whitespace
Sans-serif logo with timeless, serif-forward typography
Neutral or monochrome palette for a polished, modern feel
creative direction 02
The Curator
Editorial. Sophisticated. Intentionally crafted.
For the founder with a discerning eye and creative intellect. The Curator direction blends timeless design with warm, editorial details that give your brand depth and personality. Think thoughtful typography, balanced compositions, and visual elements that feel handpicked rather than mass-produced. This style is perfect for founders who want a brand that feels high-end yet deeply personal — a presence that’s refined, intentional, and rooted in artistry.
the design foundation:
Serif logo and bold, editorial typography
Striking contrasts and artful, layered details
Textured, stylish visuals with a refined, curated look
creative direction 03
The Muse
Bold. Colorful. Playfully elegant.
For the founder who leads with creativity and isn’t afraid to stand out. The Muse direction embraces vibrant color stories, playful accents, and dynamic layouts that make your brand feel alive. With unexpected pairings and compositions, this style brings a fresh, contemporary edge without sacrificing polish. It’s ideal for founders ready to step into their next level with confidence through a brand that’s modern, magnetic, and impossible to overlook.
the design foundation:
Modern sans-serif logo with sleek type pairings
Bold color stories and playful, layered visuals
Dynamic layouts that feel vibrant, bold, and expressive
Curated branding. Customized by you.
These aren’t templates or “pick a vibe” kits. Each direction is intentionally built with strategic color stories, refined type pairings, and layout systems that already work together. You pick the direction that feels most aligned. We customize it into a brand that’s unmistakably you.
It’s fast. It’s focused. It’s designer-guided. And it finally gives your business a brand that matches the level you’re playing at. If you’re ready to look the part while you grow into your next chapter, this is for YOU.
The Brand Edit
What’s included:
Curated logo suite (primary wordmark and submark)
Curated color palette
Curated typography suite
A refined, cohesive aesthetic that supports your growth
Launch graphics to promote your new look
Final files for print and digital usage
Mini brand guide for using your new identity with ease
$3,200
Mābella // The Minimalist
Still have questions?
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Yes! Within the curated direction you select, you’ll be able to make refinements to logos, colors, typography, and small design details to make the brand feel more aligned with your vision. The main part of your brand that will stay similar is the overall aesthetic vibe of the direction you choose.
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Your Brand Edit includes one focused refinement round to fine-tune your chosen direction. This covers small adjustments like color tweaks, spacing, and typography refinements. More rounds of revisions can be added at an additional cost (depending on scope of the revision request).
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Brand Edits are completed in 5 business days and final files are sent within one week of final approval. I’ll share a detailed timeline during onboarding so you always know what’s coming next.
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No. Each Edit foundation has its own unique creative direction and your final brand is refined around your business, your vibe, and your personality. You’ll walk away with a cohesive identity that feels elevated, polished, and uniquely yours.
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You’ll get everything you need to start using your new brand immediately: logo files for print and digital usage, curated color palette, typography suite and font files, and a mini brand guide to help you apply everything confidently.
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Yes! If you want to expand your visuals beyond the Brand Edit, a Design Day is the perfect next step after your project wraps. We can build out custom collateral like social templates, business cards, print collateral, or anything else you need to elevate your brand across every touchpoint. Reach out for more information.
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Yes, every project is split into two payments automatically. The first payment is to book your spot and the second is paid when the final files are sent over.
Operations Office Hours // The Muse
The Atlas Project
A bold reimagining of a timeless brand.
Onyx Candles // The Curator