Uplifted had grown into a trusted, specialized mental health clinic, but their brand hadn’t caught up.

Heather had built a practice known for deep care, safety, and understanding. A place where people feel seen and supported from the moment they walk in. But visually, the brand felt fragmented. DIY logos, a templated website, and inconsistent visuals didn’t reflect the professionalism or depth of the work being done.

At the heart of Uplifted is connection. Helping people feel safe, understood, and not alone in their story. The brand needed to communicate that same sense of trust and reassurance, while supporting Heather’s vision for growth and long-term impact.

The results

A thoughtful, grounded brand identity designed to feel both professional and deeply human.

Soft, calming tones, refined typography, and a cohesive visual system create a sense of ease and trust—allowing people to feel supported before a single conversation takes place. The brand now feels aligned, intentional, and ready to grow alongside the practice.

The impact was immediate. Within the first week of launch, Uplifted received nine new referrals. But beyond visibility, the brand created something deeper: confidence. A presence Heather feels proud to share as the clinic continues to expand.