For Corporate & Industry Partners

Aligned Execution, Big Impact.

Driven by curiosity and built with intentional details, this is where bold thinking meets thoughtful execution. Let’s amplify your brand, together.

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Hi, I’m Sheena

A little bit about me (the cliff notes)

I’m a brand designer with 20 years of experience across print, branding, digital design, and marketing communications. I specialize in creating cohesive, elevated brand identities that translate seamlessly across web, digital, and print, so everything works together, looks intentional, and creates brand recognition at every touchpoint.

I thrive in fast-paced, growth-stage environments, bringing clarity and structure to brands that are ready to level up. Collaboration is at the heart of my process, and I’m deeply invested in streamlining workflows, refining the details, and creating strategic, visually compelling work that builds alignment and connects with the right audiences.

A woman with blonde hair smiling, wearing a cream sweater, black jeans, and black boots, standing in front of a plain white wall.

Person sitting on a wooden chair wearing a beige blazer, white top, and light blue jeans, with the text "hello media" overlaid.

professional experience

As a brand designer and creative director, I’ve spent my career solving problems through strategic and effective visual communication, elevating brands with impactful designs that drive results. In my current role as the founder of Creatively Defined, I partner with startups and small businesses to craft cohesive, elevated brand experiences across digital, print, and web. From designing websites, social media templates, and marketing collateral to creating custom visual identities, I thrive on bringing brands to life with creativity, precision, and consistency.

A few corporate brand highlights

spave

Spave is the first-of-its-kind social giving app with a unique focus on giving and inspiring social good – empowering users to increase their charitable contributions and personal savings by allocating a portion of their everyday spending.

I’ve championed the Spave brand through several rounds of investor series, ensuring the brand shows up professionally and cohesively as they evolve and grow. Brand collateral inclusive of: presentations, landing page design, social media posts, email graphics, promotional material, and show displays and signage.

A smartphone mockup showing four colorful app screens promoting financial and charitable tools, with instructions to transform spending, get giving, get social, and get saving.

Sticker with a hand holding a smartphone showing a QR code and the text 'Download the app,' with a circle of concentric lines in the background and the words 'Transform your spending for good' around the perimeter.

Informational graphic about the Spave app, showing an open wallet with floating icons representing giving and charity, and three steps for using the app: set goal, link accounts, and set savings, with a QR code to download the app.

An animated illustration showing a woman holding a smartphone, surrounded by symbols like credit cards, coins, leaves, flowers, and various icons representing finance and technology, with a colorful spiral background. The text on the image reads, 'Introducing the All-New Spave App'.

Illustration of a woman with dark hair holding a smartphone, surrounded by icons of a piggy bank (10%), credit card (5%), and paw prints.

Blog post about financial hacks with icons of credit cards and coins on a green background.

Illustration of a hand holding a smartphone with a promotional message for a $5000 contest by Spave, surrounded by floating coins and colorful concentric circles, with a lemonade emoji and text promoting Lemonade Day.

free afternoon

Free Afternoon™ is a brand design agency cultivating thoughtful brand strategy and design to create and curate obsess-worthy brands.

This team is made up of brand strategists, copywriters, designers, developers, and project managers. I had the honor of working alongside this talented team to execute the brand design and build out compelling and cohesive touchpoints, inclusive of social media templates, print and digital collateral, and web designs for a wide variety of clients and industries.

Website homepage for Lucille's featuring a sailboat and ocean scene with the message "Hangover Not Included" and sections for wine, spirits, cocktails, beer, events, and shop. Includes images of wine, cocktails, and promotional products.

Packaging for Lucille's alcohol-free beverage with black and beige checkered pattern and a purple label.

Three stacked circular boxes with the word 'Lucille's' written on each in cursive, featuring a checkered pattern on the bottom box, plain colors in the middle and top boxes, and small decorative accents.

A laptop on a desk displaying an online store called 'Stack' that sells wallets, with a large text 'Your wallet doesn't stack up' and various wallet images and articles from magazines and websites.

Three advertisements for Stack, showing images of stacking bags and promotional text, on a wall at the top of an escalator in a shopping mall.

Website homepage for Cumberland Federal Bank, featuring sections on online banking, personal and business banking, lending services, and a smartphone with a credit card. The design includes a purple color scheme, a woman smiling with a coffee cup, and a graphic of a mobile phone with a credit card.

Central Research laboratories (CRL)

CRL is a manufacturer of containment and remote handling solutions for the nuclear and pharmaceutical industries. They engineer and manufacture highly-specialized products that ensure safe and secured transfer of hazardous or aseptic materials.

During my time at CRL, I was responsible for evolving this sub-brand from their parent company and creating a separate brand to support this product line. I headed up a completely new website design and build, managed the brand through content creation for print and social channels, coordinated tradeshow logistics, and print advertising.

Advertisement for CRL Central Research Laboratories featuring a blue background with white and blue text promoting single-use processing, accompanied by an image of a piece of laboratory equipment on the right.

Computer monitor displaying the homepage of Central Research Laboratories' website, showcasing solutions for nuclear and life science industries with images of laboratory and industry personnel.

A promotional graphic for a whitepaper on expanding aseptic processing with single-use technology, featuring a metallic sterilization or processing chamber with blue accents and a handle, alongside text and a blue 'Read More' button.

A person in black gloves places a beaker with blue liquid into a glove port of a laboratory containment box, with a large sign asking, 'Fixed or push-through glove ports?' in blue and white text.

Image of a brochure featuring Central Research Laboratories products and a manual with technical specifications.

partners in food solutions (pfs)

Partners in Food Solutions, a nonprofit organization, is working to strengthen food security, improve nutrition and increase economic development across Africa. They partner with companies who empower their employee volunteers to share their expertise and a combined 700 years of food industry experience with dynamic and promising food companies throughout Africa to make a positive impact on their food processing sector.

I’ve partnered with PFS over the last 15 years to help keep their brand cohesive across their many globally distributed touch points, including annual reports, banners, brochures, email graphics, and presentations.