SHEENA SCHRIEVER BRAND DESIGNER
SHEENA SCHRIEVER BRAND DESIGNER
Hi, Eppo Team!
I’m Sheena
A little bit about me (the cliff notes)
Brand Designer with 20 years of experience in branding, digital design, and marketing communications. Expertise in creating cohesive, elevated brand identities and collateral across digital, print, and web platforms. Proven ability to thrive in fast-paced, growth-stage environments by delivering impactful designs aligned with brand standards. Passionate about collaboration, streamlining processes, and driving engagement through strategic, visually compelling solutions.
professional experience
As a brand designer and creative director, I’ve spent my career solving problems through strategic and effective visual communication, elevating brands with impactful designs that drive results. In my current role as the founder of Creatively Defined, I partner with startups and small businesses to craft cohesive, elevated brand experiences across digital, print, and web. From designing websites, social media templates, and marketing collateral to creating bespoke visual identities, I thrive on bringing brands to life with creativity, precision, and consistency.
While I’ve enjoyed success in the freelance space, I’m eager to bring my passion for design, collaborative spirit, and creative problem-solving skills to the Eppo team to uphold your current brand standards and continue to create impactful design solutions that help scale reach and drive growth.
A few brand highlights
spave
Spave is the first-of-its-kind social giving app with a unique focus on giving and inspiring social good – empowering users to increase their charitable contributions and personal savings by allocating a portion of their everyday spending.
I’ve championed the Spave brand through several rounds of investor series, ensuring the brand shows up professionally and cohesively as they evolve and grow. Brand collateral inclusive of: presentations, landing page design, social media posts, email graphics, promotional material, and show displays and signage.
free afternoon
Free Afternoon™ is a brand design agency cultivating thoughtful brand strategy and design to create and curate obsess-worthy brands.
This team is made up of brand strategists, copywriters, designers, developers, and project managers. I had the honor of working alongside this talented team to execute the brand design and build out compelling and cohesive touchpoints, inclusive of social media templates, print and digital collateral, and web designs for a wide variety of clients and industries.
Central Research laboratories (CRL)
CRL is a manufacturer of containment and remote handling solutions for the nuclear and pharmaceutical industries. They engineer and manufacture highly-specialized products that ensure safe and secured transfer of hazardous or aseptic materials.
During my time at CRL, I was responsible for evolving this sub-brand from their parent company and creating a separate brand. I headed up a completely new website design and build, managed content creation for print and social channels, and coordinated all tradeshow logistics and print promotions.
partners in food solutions (pfs)
Partners in Food Solutions, a nonprofit organization, is working to strengthen food security, improve nutrition and increase economic development across Africa. They partner with companies who empower their employee volunteers to share their expertise and a combined 700 years of food industry experience with dynamic and promising food companies throughout Africa to make a positive impact on their food processing sector.
I’ve partnered with PFS over the last 15 years to help keep their brand cohesive across their many globally distributed touch points, including annual reports, banners, brochures, email graphics, and presentations.
